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http://www.memobottle.com

Project: "Memobottle"
Company:Jesse Leeworthy
Designer(s): Memobottle - Jesse Leeworthy, Australia
Category: Sustainable Living/Environmental Preservation, Professional
User's Profile : User's Profile

Entry Description: Resembling the shape of a piece of paper, the Memo Bottle is a slimline, premium designed reusable water bottle which suitably slides into your favorite carry bag along side your computer, books and valuables. -- You’re in a hurry to work. You scoop up your water bottle from the kitchen bench, but then look at your laptop bag to realize the bottle is not worth the squeeze. Ever had that problem? Resembling the shape of a piece of paper, the Memo Bottle is a slimline, premium designed reusable water bottle which suitably slides into your favorite carry bag along side your computer, books and valuables. The memobottle is designed to assist in reducing the number of single-use plastic water bottles that are consumed and disposed of in landfill and our waterways. In response to this, many have turned to the more environmentally friendly alternative - reusable bottles. It’s a common belief that plastic is The Devil, however, due to the monstrous embodied energy in Aluminum and Stainless Steel products (considering raw material to product) reusable plastic bottles are actually 80% more environmentally friendly than their counterparts. Made from a durable, dishwasher-friendly, BPA-free Tritan; the memobottle is a long life re-usable bottle designed to assist in reducing the number of disposable plastic water bottles that are having a devastating effect on our environment, whilst improving life efficiency and convenience. --- According to Leeworthy, 'Somewhere along the line, society became fixated on designing cylindrical shaped bottles and from this accessories followed suit. Rather than making a product that fits into this category, we decided to flip the equation and create something that is easy to transport but still holds the functional aspects of traditional bottles.’

About the Designer/Company
Jesse Leeworthy is a Melbourne based Product Design Engineer passionate about providing environmental and functional alternatives to unsustainable products and systems. He pursues the balance of creative innovation and practicality of application and believes in designing forms and aesthetics for longevity.