"Behavior redesigned and rebuilt the new Royce Funds
website. Royce & Associates, LLC, investment adviser to
The Royce Funds, is one of the industry's most experienced
and respected investment managers. Royce has been
managing small-cap mutual funds for more than 40 years.
Behavior’s brand strategy highlighted products, people and
thought leadership. We re-envisioned the user experience
based on three high-level user goals: find, contact and
monitor. We simplified the navigation and introduced
scanable landing pages that present a more holistic view of
complex information that was formerly spread across the
site. We also designed the presentation layer to adapt to
five different screen sizes and display appropriately on
browsers, tablets and mobile devices, providing users a
customized online experience with immediate access to all
of their interests."