University of Michigan Ross School of Business Website

Behavior designed and built a new website for the Stephen
M. Ross School of Business at the University of Michigan,
with the intent of creating an online presence reflecting the
school’s stature as a top educational institution in its field.
With the Ross redesign, Behavior set out to create a
signature user experience embodying Michigan Ross’ brand
attributes and values, including its focus on innovation,
inspiration and leadership, and to tout the school’s faculty as
active innovators in their fields. The result is a responsive,
multi-platform experience with improved content find-ability
for the school's various offerings — from multiple degree
and educational programs, to its thought leadership,
research, news, and events — and with Michigan Ross'
thought leadership teased throughout the site.