Edyn Garden Sensor

The Edyn Garden Sensor is a connected device that stems
into the soil of the user’s garden and measures nutrient
levels, moisture, sunlight exposure, among other factors,
and sends the information in real-time to an app. To
reflect the experience of the product, we built the
packaging around the sensor as if it were stemming into
soil. The “soil” is a cardboard box, with a pattern built
from the Edyn logo with a brown, earthy background,
fading into exposed natural cardboard. The exterior of
the package has a blurred image of a lush garden against
a clean white background. The exterior box lifts upward
to reveal the interior “soil,” mimicking the layers of the
earth with the Edyn Garden Sensor fixed into it.

As the connected garden sensor is a new category of
products, we’ve put clear graphics on each side of the
box to signify how the product is used. While one side
shows a hero image of the product vertically and the
opposite side horizontally (so that the package can be
placed either way on the shelves), the other sides show
screens from the Edyn app to showcase the ease of use,
and the social aspects of the product respectively. The
top of the box simply has the Edyn logo, keeping the box
clear of extraneous images or information.