" VI auxiliary graphics design----Shanghai Nature Museum "
Company:Zhengbang Creative ?Beijing?Branding Technology Co.,Ltd.
Designer(s): Zhengbang Creative ?Beijing?Branding Technology Co.,Ltd., China
Category: , Professional
User's Profile : -
Topic?Hello world?use personification to interact with
Background information? Shanghai Nature Museum is
already 141 years old, which is one of the largest nature
museums in China. As the base for popularization of
science, Shanghai Nature Museum is the place full of
Shanghai people’s childhood memory.
Design concept? Return to the original purity—use
nature to protect children’s dream
Achieving inspiration from the logo, the designer chose 5
creatures with the mark of time. They are Yangtze River
Dolphin (endangered species), butterfly (insect),
Zhendanyaque(a kind of bird already instinct),
Mamenxilong (the treasure of the museum) and Gingko
(we call it living fossil in China) . The sketches of them
intercross with each other to show creatures rely on each
other to live in nature and to show “you can see yourself
in others”. Together with the topic “hello world”, the
pictures are interactive with children and make children
feel close. Children’s dream needs to be protected in this
more and more modern world by the power of nature.
The using of bright colors in nature can stimulate
children’s imaginative and creative power. Both children
and adults can enjoy an adventure.
Date of going public?24th, April
About the Designer/Company
No information has been provided