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 explanation for the Seventh Avenue, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners
 explanation for the Seventh Avenue, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners
 explanation for the Seventh Avenue, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners
 explanation for the Seventh Avenue, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners
 explanation for the Seventh Avenue, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners
 explanation for the Seventh Avenue, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners
 explanation for the Seventh Avenue, Zhengbang Creative (Beijing)Branding Technology Co.,Ltd. | International Design Awards Winners

explanation for the Seventh Avenue

CompanyZhengbang Creative (Beijing)Branding Technology Co.,Ltd.
Lead DesignersLiu Tao
ClientSI Yuan
Prize(s)Honorable Mention
Entry Description

Logo explanation for the Seventh Avenue
Seventh Avenue was founded in January 2008, is the
world's largest web game developer, is currently one of
the highest corporate income overseas Chinese online
game industries. As Sohu tour (NASDAQ ticker symbol:
CYOU), a wholly owned subsidiary, the company has
always been based on the user experience, in order to
promote the sound development of the industry as its
mission, is committed to a variety of high-quality, fine
digital entertainment products development and
operations.
Seventh Avenue wants to show its logo and its cultural
property industry concept, design, more focused on the
development of the concept and its seven road
enterprises combined to achieve the internal unity, and
other competitors out there are differences in
performance, whether on the graphics or colors, and
finally into a pursuit is one of the brand concept.
The gaming industry is to create, to create the most
demand is the purpose of Seventh Avenue, on the
element with the square of the world's non-performance,
through the creation of layers, and the endless, forming
elements 7, representing the creation of Seventh Avenue
and development of a brand exclusive, yin and yang is
the road, between color, filled with endless possibilities
for the industry; Exclusive 7, but also represents a day of
meaning, as always, Seventh Avenue pursue new
breakthroughs every day, give users more experience and
enjoy; 7 = 5 + 2, ie, the five elements of metal and wood
fire + earth water and soil, is the pursuit of Heaven, so
the logo has a "joint" concept, so that enterprises and
employees, the game and the players into one.
Combined with the selected color yellow and black,
forming a kind of people the world to pursue color, yellow
sky and feel the earth have connected, black is the
human curiosity and the pursuit of this vast between
heaven and earth.