"Aim For The Day"
Company:Trapped in Suburbia
Designer(s): Trapped in Suburbia
Cuby Gerards, Karin Langeveld, Richard Fussey & Giacomo Boffo, Netherlands
Category: Print, Professional
User's Profile : User's Profile
Our client Hilbert Krane, photographer and darts enthusiast, asked us to design a custom made calendar for him to give to his most important clients. The way he sees life is that everyday holds an opportunity to grow and experience new things. You just have to be open to the possibilities. To help you discover this and have an aim for everyday we designed this calendar.
The calendar has 365 darts. Every month has its own colour and on every flight there is the date. On the dartboard there are several ‘aims for the day’. Just take one dart every morning, throw it and see what the aim of the day is. We are sure, that after one year of using this calendar, your life has changed in may ways. At the least, you will have improved your dart skills!
About the Designer/Company
Trapped in Suburbia was born in the beginning of 2004 in ‘Mariahoeve’, a suburb of the Hague, Holland. It all started with Cuby Gerards and Karin Langeveld working from their home, a tiny apartment on the third floor. And because we like to use humour in our work we thought it was a good idea to put a little humour in the name as well. Hence the name ‘Trapped in Suburbia’.
Cuby studied photography, graphic & typographic design and advertising. He started his career in advertising and returned to designing when we started Trapped in Suburbia, thus combining the best of both worlds.
Karin studied graphic & typographic design and got her masters degree in Design at the Sandberg Institute in Amsterdam. After working as an independent designer for several years she joined forces with Cuby and the result is Trapped in Suburbia. Since 2006 Karin teaches typography to third grade students of the art school in Utrecht.
Next to the design agency we also run the art gallery ‘Ship of Fools’ with which we focus on contemporary graphic arts. We also organise creative events like ‘Don’t Believe The Type’ and ‘Analog Fest’. We like to inspire not only ourselves but also other designers and give them an opportunity to present themselves and interact with each other.