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Project: "UM Junior"
Company:AS Design Service Limited
Designer(s): Company Name: AS Design Service Limited Design Team: Four Lau (Creative Director), Sam Sum (Art Director), Twiggy Yau (Senior Interior Designer) , Hong Kong
Category: , Professional
User's Profile : User's Profile

Entry Description: Designer feel that children are curious, independent, whose imagination and creative force are very strong, thereby hoping this project to be closer to them, it is not just a luxury clothing store, it should be more interesting, a larger space to give them a broader imagination, where they are the truly honored guest. UM Junior’s design concept is based on a kid's toy "Crazyforts". It is a unique and innovative construction toy, which is made of a ball feeder and connecting rods, to enable child's imagination to create a variety of possibilities through this simple components the structure of space. Designers use "Crazyforts" feature to create a space, whereby children in the store can observe through a combination of "Crazyforts", arising from their imagination and creativity, so that they feel the fun in it. This is not just a retail store outlets, but where children can explore the many possibilities.

About the Designer/Company
AS Founder Four Lau & Sam Sum: AS represent aesthetic & stylish - “an aesthetic team created stylish design works” With vast imagination, great market sense and determination to work together and achieve results with clients, AS design has grown into one of the most anticipated upcoming design firms in Hong Kong. AS design and its team are expertises in providing professional and comprehensive design services to international brand labels in Hong Kong & Mainland China as well as south pacific region. Our strength lies in images renovation for business and corporate, with an aim to assisting brands to stand out and become globally renowned. By providing an appropriate yet high end image to our target clients, our creative sense will certainly help bring our client’s business to a next level.