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UM Junior, AS Design Service Limited | International Design Awards Winners
UM Junior, AS Design Service Limited | International Design Awards Winners
UM Junior, AS Design Service Limited | International Design Awards Winners
UM Junior, AS Design Service Limited | International Design Awards Winners
UM Junior, AS Design Service Limited | International Design Awards Winners
UM Junior, AS Design Service Limited | International Design Awards Winners
UM Junior, AS Design Service Limited | International Design Awards Winners
UM Junior, AS Design Service Limited | International Design Awards Winners
UM Junior, AS Design Service Limited | International Design Awards Winners
UM Junior, AS Design Service Limited | International Design Awards Winners
UM Junior, AS Design Service Limited | International Design Awards Winners

UM Junior

CompanyAS Design Service Limited
Lead DesignersFour Lau (Creative Director) & Sam Sum (Art Director)
ClientFour Lau
Prize(s)Honorable Mention
Entry Description

Designer feel that children are curious, independent, whose imagination and creative force
are very strong, thereby hoping this project to be closer to them, it is not just a luxury
clothing store, it should be more interesting, a larger space to give them a broader
imagination, where they are the truly honored guest.

UM Junior’s design concept is based on a kid's toy "Crazyforts". It is a unique and
innovative construction toy, which is made of a ball feeder and connecting rods, to enable
child's imagination to create a variety of possibilities through this simple components
the structure of space. Designers use "Crazyforts" feature to create a space, whereby
children in the store can observe through a combination of "Crazyforts", arising from
their imagination and creativity, so that they feel the fun in it. This is not just a
retail store outlets, but where children can explore the many possibilities.

Bio

AS Design founder Sam Sum think the ideal design contains "Aesthetic and Stylish", they try to be capable of the perfect combination of practicality and aesthetics, creating possibility of a wider range of design and artistic pieces.
The strength of the design agency lies in images renovation for business and corporate, with an aim to assisting brands to stand out and become globally renowned, the international brands mainly in Hong Kong & Mainland China as well as South Pacific region, as well as interior design of retail, hospitality, commercial and residential spaces.

Awards and Prize

AS Design has won 40 numbers of international awards from 13 numbers of interior design competitions, and 4 awards of business company field, including 14 awards from Italy A’ Design Awards, 6 awards from United States IDA, 2 awards from United States Interior Design Best of Year Awards, 7 awards from United Kingdom London International Creative Competition, 2 awards from Taiwan TID, 2 awards from Hong Kong The Ring IC@WARD, 2 awards from Hong Kong APIDA, 1 award from Japan Asia Awards Young Creator EX Top 100, 3 awards from Korea K-Design International Award and Gold Winner from China CIDF International Worldwide Art Innovative Design Award Commercial Space (Asian Top), and 4 awards of business field competitions, including Hong Kong Most Valuable Companies Award, China CIDF Annual The Top 10 Most Innovative Design Companies , China CIDF The Top 10 Most Originality Design Companies (F&B Space) and China CBDA Annual Best Design Team and The Top Young 50 Chinese Designers Nomination by Taiwan Press Media. AS Design also has been featured over 140 articles of press media publications in 13 countries worldwide, such as United States, United Kingdom, Holland, Italy, France, Hungary, Portugal, Chile, Brazil, Japan, Korea, PRC, Taiwan and Hong Kong.