"Zain Annual Report 2012"
Designer(s): M&C Saatchi MENA / Brandcentral
Designer: Jessy Stephan and Dinah Merhej, Qatar
Category: Print, Professional
User's Profile : User's Profile
Zain is a leading mobile and data services operator with a commercial footprint in 8 Middle Eastern and African countries with a workforce of over 7,000 providing a comprehensive range of mobile voice and data services to over 45.6 million active individual and business customers
Zain 2012 Annual Report reflects the 5 years success and the “power of dreams” that make it possible. Positively engaging, the concept take us through a journey of hope, a new and better place where everyone’s dreams is part of the brand’s essence, perpetuated by the tagline “Live Your Dreams”.
About the Designer/Company
With over 20 years experience in launching multichannel brands across all sectors, I see myself as an image-maker, combining insight and creativity with an inherent understanding of the real world.
Iâ€™m a creative, strategic Brand Designer experienced in Branding, Print, TV Branding and Editorial. I have been a graphic designer and creative for 20 years, working accross design, branding and communication.
My experience was gained working in some of Portugalâ€™s best studios and in the Middle Eastâ€™s most important companies. Over time, I developed an in-depth understanding of branding, with a keen eye for consistency and detail in typography and visual language.
My approach to design is always idea-driven and involves reducing a concept down to its essence. I am an adept of more than just aesthetically pleasing projects: Concept, Content, Design and Implementation are all crucial, whilst collaborating with a number of talented designers, photographers, illustrators, type developers, students, artworkers, printers or packaging specialists is equaly valuable.
Working well under the constant pressure of project deadlines, Iâ€™m passionate for solving problems and participating in the creative conceptualization of new projects with proven communication and leadership skills.
Iâ€™m also an obsessive professional, award-winning creative and a results oriented hands-on manager who believes strongly in raising the standards of visual communication and encouraging others to maintain those standards - a passionate leader with a proven track record for translating complex ideas into slick, successful brand concepts, managing and motivating interdisciplinary teams.