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http://www.thecutaway.com.au

Project: "Home"
Company:The Cutaway
Designer(s): The Cutaway Beck Storer, Paul Meeuwsen, Australia
Category: , Professional
User's Profile : User's Profile

Entry Description: Curated by the Melbourne Design Market, Made by Melbourne features an array of design specialisations and installations including natural yarn knitwear, customisable furniture, ethically sourced homewares, hand printed leggings, woven textile sculptures, knitted jewellery and men’s leather accessories. As part of the market we were invited to create an installation to activate the space. “Home” is a creative piece that embraces the nostalgia of one’s home and is a mish mash of the old and the new. Vintage 1960 paintings covered the back wall, combined with a loud bright contemporary message created from many, many metres of string (actually 1000 metres!). The string plays an important role of tricking the eye, at certain angles it appears 3D, encouraging the viewer to actually question what are they seeing. Is it a word, or is it a pattern? Am I seeing letters, or are these shapes?

About the Designer/Company
The Cutaway is a creative studio that celebrates the spirit of collaboration and commits itself to creating ideas that are engaging, memorable and innovative. These values are fundamental to the studio’s working environment and underpin our commitment to design excellence. Quite simply, we love what we do. Whether it’s creating brand personalities for organisations, creating public art, or mentoring the next generation of designers - we believe in ideas that inspire and add value to our community.