Project: "Vanishing Materials"
Company:Nanyang Technological University / Designing Cultures Studio
Designer(s): Jesvin Yeo, Singapore
Category: , Professional
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Entry Description: This publication is designed to promote the awareness of traditional crafts in Singapore and to serves as a memory project for the celebration of Singapore 50 years. Besides documenting the important heritage and cultures of traditional crafts, this publication includes a children storybook to engage and introduce our heritage to the younger generations. Hoping that this valuable culture can be passed down for generations to come. The storybook, Vanishing Materials, is printed both-sided which allows our young readers to have either an English or a Chinese storybook, by flipping on either side. The documentation, Vanishing Wisdom + Memory, is designed as a folded publication with lots of blank space for readers to document their memories and photographs of more vanishing traditional trades. It is folded and printed with low-density paper to signifies the less popular traditional crafts. Yet with a perfectly straight front edge to denote the perfection of craftsmanship.

About the Designer/Company
Jesvin Yeo, who trained at Central Saint Martins College of Arts and Design in London, is a multidisciplinary designer, educator and researcher based in Asia. Her research and design interests relate to the historical and contemporary cultural changes in the areas of “Asian Material Culture”, “Singapore Studies” and “Typography”. As the foundation of her research, Jesvin employs design as a means for understanding, examining and critiquing the world around her. More specifically, she believes that design questions the social, cultural, historical, technological and formal norms that surround us daily. Jesvin design work has been published in several design magazines and books, such as Applied Typography 22, Wallpaper*, How Magazine, Letterheads & Business Cards 2, Graphic Design 3, and The Design Journal. Jesvin’s research work has been published internationally, including article and book, in the areas of Singapore cultures, typography and book design. Her work has also been exhibited at galleries and Museums in Berlin, London, Washington D.C., Atlanta, Tokyo, Hong Kong and Beijing. Among other international design awards she received are the Red Dot Award (Communication Design), A’ Design Award, How International Design Awards and iF Communication Design Award.