Project: "Quest Nine"
Company:Dondao Creative Branding Group
Designer(s): Dongdao Creative Branding Group, Beijing, China
Category: , Professional
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Entry Description: QUEST NINE describes a mindset of relentlessly pursuing excellence. Its Chines name, "JiuCengTai", literally means "Nine-Level Stage". NINE (? pinyin ji?) resonates with "everlasting". It has a propitious meaning, such as living a colorful and complete life. Our inspiration arose from the Chinese saying "a journey (QUEST) of 10,000 miles begins with the first step". Our illustrations adopt fine lines resembling drifting clouds and waves, consistently rising and finally transforming into a Chinese dragon at the ninth level; historically, the symbol of the Emperor of China. We applied the three symbols of heaven (circle), earth (square) and people (triangle) in our auxiliary graphics. This idea is based on the Chinese philosophical conception of "The square pertains to Earth, and the circle pertains to Heaven. Heaven is a circle, and Earth is a square".

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