Bedol What's Next Brand

Brand design for Bedol What's Next was created to give the store a fun, unique, new, innovative look with some attitude.
Bedol What's Next brand is on the store's exclusive products and the store identity is reflected in its packaging.
Bedol What's Next reflects the brand/corporate identity that set out with the objective to be: fun, creative in design, new/unique product focus, contemporary but not boring. The Bedol What's Next brand corporate identity is evident in its new store/environmental design, packaging and self promotion with its gift bags and company shirt.
The Bedol What?s Next logo is simple, classy, giving a contemporary touch of fun feel.
The store design features a bent, sort of 3-D display wall, with round display cut outs that shows off the new and featured products for sale. The ribbed element that covered overhead gives the impression of a streak of excitement, newness. The clean display cases show off products for sale in a clean non-cluttered manner. The backwall gives the Bedol What's Next brand a featured location so that shoppers give it a first read as they enter the store and as they pay for merchandise at the cash register. The store posters/lightbox images give the store a sense of excitement with its edgy feel. The Bedol What's Next brand is featured on products that are store branded items. The packaging re-enforces the brand positioning with its edgy, new feel. A gift bag was created to seal the brand deal as the customer walks out of the store with their purchase. A company shirt was created to give the customer a sense of brand awareness while interacting with company sales staff.