The one undeniable benefit a good award program brings is mileage. A great product is only great if it vastly benefits a large group of people, right? In that regard, awards can often help push a product to greatness, taking its design, its inherent features, and the business behind it and propelling all of them forward. This exposure, along with the award’s own benefits, can help accelerate a product’s growth, getting more people to see it, fall in love with it, and have their lives positively impacted by it. This also happens to be the motto of the International Design Awards.