Saty Sharma

Savannah College of Art and Design / Professor in Design for Sustainability

Saty Sharma is a researcher, designer, and professor in Design for Sustainability at Savannah College of Art and Design (SCAD), USA. He holds a B.E. in Mechanical and Production Engineering, M.Des. in Industrial Design from Indian Institute of Technology Delhi (IIT) and PhD from PolyU School of Design, Hong Kong.

Saty has years of experience in user-centered research and design for corporations like Philips, Electrolux, BMW, and Samsung. He has designed products such as medical devices, consumer durables, home, and kitchen appliances, and has implemented research projects that provide useful insights for design and innovation. His research interest lies in understanding user’s behavior and mindset, user-centered research and design approaches, gamification, design for behavior change, and social, behavioral, and psychological dimension of sustainable well-being.

His research focuses on the use of design-led approaches to drive behavioral-change for environmental benefit. He studies how gamification and social-influence-based approaches can be used by designers to encourage adoption of more sustainable habits and behavior. He is also studying the determinants of consumption practices, and how they influence patterns of consumption and production. Investigating possible behavior-based systemic solutions that can set a culture of sustainable consumption practices.