Be One Breed

OUR BREED

It began with the story of a dreamer and his best friend. The bond between Anthony and Wink was strong from the beginning. So when Wink got old, all he thought about was making his dogs life easier. It all started with the idea of thinking outside the box, an outlook he embraced from becoming a key player at IKEA. Bringing his expertise to bear, he created a revolutionary memory foam bed. As a reward, Wink would now sleep more comfortably. Why not make it accessible to all dogs around the world then? From an innovative product idea, he developed a mindset rooted in wellbeing, style and accessibility. This meant doing things differently: pushing boundaries, innovating and designing beyond animal needs. He gathered family members and contacts that shared his dream. Together, they formed an organization, a family, a breed. A few months later, BeOneBreed was born, grounded on comfort, wellbeing and fun. Today, the Winks of the world can benefit from high quality affordable products. Created for their wellbeing, designed for your lifestyle.

Be a part of the dream, be a part of the breed.
- Anthony Deraps, founder of BeOneBreed