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With over 20 years of fully integrated advertising experience, Thierry has built his credentials in the digital space from the early days of the internet. In Asia Pacific since 1993, he has lived and worked in Bangkok, Singapore, Sydney, Tokyo and Hong Kong. Pre-dominantly helping large regional accounts, he is an award-winning creative director whose passion and dedication has contributed to the brand equity growth of major international companies.
An active member of the global creative and communication community, Thierry regularly supports the industry through international jury duties and, for several years running, has contributed to the development of the HK4As as Chairman of the Digital and Interactive Committee, as well as Chairman of the Creative Committee and Hong Kong Kam Fan Awards. He is also an occasional guest lecturer at The Hong Kong Polytechnic University. His work has been recognized with over 100 awards at global creative shows and festivals.
Having started his career in Singapore with design firms WordMaker and Write-Angles Communication (Minale Tattersfield Asia), Thierry arrived in Hong Kong in the year 2000 as a creative partner for internet professional services firm’s Mercatela, working across Japan and Asia on Nikkei BP and British Airways. He then joined M&C Saatchi to lead its integrated creative services offering in Greater China, working with an array of key clients on digital strategy, creative and marketing, including British Airways, Qantas, Mandarin Oriental, P&G Prestige, eBay, BMW and ZUJI. But Thierry is mostly well-known for his 10-year stint with McCann Worldgroup, eight of these as global digital and creative lead of Cathay Pacific Airways where he oversaw the creative output for the airline worldwide. Key projects included many digital firsts, highly recognised global brand, and the airline product & services campaigns, and acclaimed Rugby Sevens integrated campaigns. From there, Thierry moved on to work on General Motors’ Chevrolet business as Asia-Pacific’s creative lead and as a member of the Commonwealth//McCann Global Executive Leadership Team.
Prior to his EY appointment, Thierry was the Executive Creative Director and Managing Partner of Publicis Hong Kong where he was leading the agency and creatively driving its flagship regional clients – AXA, UBS, Renault and Marriott.
As Partner at EY, Thierry leads creative ideation and thinking across Asia-Pacific, disrupting traditional thought processes to build stronger brands through purposeful sustainable solutions for EY’s clients. He is a member of EY wavespace Hong Kong, EY’s design and human-centric co-creative center, which he helped build as Mumbrella’s 2019 Asia-Pacific’s Consulting Team of the Year, a mere year after its launch. EY wavespace is where he puts his creativity hard at work in the art of the possible, facilitating the design and experience development of innovative thinking workshops and solutions delivery projects. He also acts as EY’s Asia-Pacific’s leader for Products, Services and Innovation, a division helping discover and shape what’s next for customers.
As a testament to his innovative and creative mind, Thierry was most recently one of the recipient of EY’s 2022 Asia Pacific Innovation Award, as Greater China’s Ideator.
