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Target back-to-college

Lead Designers
Prize(s)Silver in Print / Signs, Exhibits and POP Displays
Entry Description

Office developed Target's back-to-college campaign, "Independent Studies," to celebrate individual expression. The campaign incorporated stories, art and imagery from college students' lives to inspire them to use their dorm rooms and apartments to express their own identity. The project included in-store marketing and ideas for advertising, catalog, online, and PR events, as well as limited-edition products by emerging artists.