Richardson Sadeki approached the branding of Sei by developing 4 words that describe the essence of the company: Modern, clean, pure, timeless. The resulting printed identity is a complex treatment of white on white, embossed and debossed, varnish over matte and a flexible logo system for future business ventures. The design of the water bottles, take this identity and transforms it from 2D to 3D. The bottle is designed in the form of a flask. The sleek shape allows it to fit comfortably in your hand, back pocket, or bag. Sei can be found at niche retailers such as Balducci?s in New York and Aquabar in Beverly Hills.