“RAR Seen By…” is an ongoing project since 2000. Each year, an emerging portuguese artist is commissioned to create a body of work to illustrate the RAR Group corporate activities.
The result is then translated in the making of the annual report, using visual communication to convey the artist view as a part of a project and each year making an unique piece of communication.
This project focuses on the relation between Art and the creation of value within the corporate world. The reports have been awarded with two red dot design awards - 2009 and 2010 and a Designpreis Deutschland nomination - 2011.
With the celebration of the 15 Years of the Project "RAR Seen By…” this year’s annual report is the revisiting of all works and invited artists throughout the project. It was also launched a new website in order to illustrate the journey over time.