Considering the regional customs and distinct culture background of Menghai, and based on ‘menghai’, we combined such elements as Dai writing (the traditional character of Dai nationality), elephant (the common creature in Menghai) and Circular-sheet tea (called ‘qī zǐ bǐng chá’ in pinyin, a famous traditional tea in China and the unique one, of which the shape, weight and packing specification are regulated under national laws) in the logo design. By incorporating the unique font form of Dai writing, the logo we designed well reflects the peculiar life, institutions and customs, as well as the philosophical thought of Menghai. The well-arranged, -proportioned and –spaced font style appears like such regional features as high mountains and cloudy fog.
The overall appearance of the logo coincides with the shape of elephant. Since in traditional Chinese culture, elephant sounds similar to ‘祥’ (xiáng in pinyin) which implies luck and prosperity.
Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim.
Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court
Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.