Arkitektbruket is a architect firm based in Stockholm, Sweden. We were approached to create a new brand identity that would reflect their creative process and reflect the word ”bruket” which means ”old crafts mills” from the 1800s.
A new logotype inspired by old newspaper headlines was added to a clean minimal identity. To communicate the creative process we used the dots as an symbol where each dot is an idea/thought. he dots seem abstract experienced at close but a step back from the dots gives the idea a clear picture.