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U-DAY_Sparkling Wine

CompanyDongdao Creative Branding Group
Lead DesignersDongdao
Design TeamDongdao Creative Branding Group
ClientJiangyin Nadelion Import & Export Co., Ltd.
Prize(s)Bronze in Print / Packaging
Entry Description

In packaging design, we combined 26 English letters and 10 digits (core design elements) with people presenting different postures. Abstract processing of people well concords with the form of both letters and digits, thus presenting a unique visual style and achieving a harmonious aesthetic effect. Besides, the application of macarons colors conveys a romantic atmosphere, endowing consumers with a stylish, artistic and colorful visual experience. Free combination of flowing lines, letters and people behaviors well echoes the free and romantic soul of young women.


Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim.
Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court

Other Awards and Prizes

Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.