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PSA Annual Report 2017

CompanyTuber Productions Pte Ltd
Lead DesignersRyan Ong
Design TeamQuek Oon Hong, Tay Qiao Wei, Lynette Lee
ClientPSA International Pte Ltd
Prize(s)Silver in Print / Annual Reports
Entry Description

Tuber put a fresh spin on PSA’s annual report with a chocolate theme. The cover mimics a chocolate box and piques readers’ interest with a die cut preview of the chocolate, and spot UV and varnish for added texture. The bold yet professional presentation uses eye-catching visuals to link the port operator to chocolate. PSA’s leaders are shown on the chocolate packaging, while chocolate pies depict revenue breakdowns. PSA’s branding appears seamlessly, as logos on chocolate bars for example. Tuber also included illustrations and photos from PSA via elements such as sketchbooks and polaroids.