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Alexander Wang

CompanyThe Hype | Pixomondo
Lead DesignersAslan Malik
Prize(s)Gold in Multimedia / Animation
Project LinkView
Entry Description

Alexander Wang collaborated with Pepsi for Pepsi Black during the Shanghai Fashion Week.

Pixomondo’s Hype office has been asked to create the design and animation for Alexander Wang’s reveal of his take on the Pepsi Black can during the Shanghai Fashion Week.
The video was shown as Alexander Wang entered the stage. It reflected The Hype’s take on Alexander Wang’s designs and included elements of past collections. This part of the show excluded any references to the Pepsi brand. All elements and textures were created from scratch.