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UniversitySavannah College of Arts and Design
Lead DesignersYu-Chu Chen
Prize(s)Gold in Accessory / Travel Accessories
Entry Description

Imagine an umbrella that makes you look forward to a rainy day.
Umbrella is not a burden anymore, it's your protection, it's your fashion taste, it shows your personality, it's YOU in your hand. Pick your parts, create your unique ProudaRain. Easily disassemble and assemble, you can replace any part you want, ProudaRain becomes your representation walking with you proudly in a lovely rainy day.​​​​​​​


Yu-Chu Chen is a product and user-experience designer from Taipei, Taiwan. She is currently pursuing an MA at Savannah College of Art and Design. Yu-Chu was a business school student and now considering herself as a designer with business mind. Her multi-discipline background and skill set contribute to her wide range of design. Yu-Chu loves to observe people’s behavior and detect unfulfilled needs. She believes successful user experience research is a critical element of a good design.