Infinite Selection is an e-commerce platform for renting shoes. The minimalistic, black&white color scheme of the brand was chosen to highlight the contemporaneity of the project and to attract the young target audience. The logo looks like the sign of infinity and illustrates the endless exchange process, which is the main goal of the project. The main challenge in creating the UI/UX design of the platform was to make the flow of choosing the shoes and check out as fast as possible.
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