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Ruri no kaze - Wind of Ruri

Companyaizawa office Inc.
Lead DesignersYukihiko Aizawa
Design TeamChina Nagata
ClientFood Relation Co., Ltd.
Prize(s)Silver in Print / Packaging
Entry Description

Packaging design for rare Japanese green laver that has a rich flavor. It grows only in the specific aquafarming area of Yoshino River, Tokushima Prefecture. The purpose is to make it as a Tokushima’s appealing specialty and to boost the brand value of Tokushima through the product. It is a polyhedron with the motif of the beautiful water surface of Yoshino River. The wavy silver foil stamping seen through the holes in the center also represents the water surface. It is not only creative, but also low-cost. The Japanese classical logo and the edgy package form embody tradition yet modernity.