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CONCEPTS XINTIANDI

Companydongqi Architects
Lead DesignersJIANG Nan
Design TeamJIANG Nan, Jinfan Xie, Zhiyi He, Xiaoyang Liu, Zhongwei Wang, Tianjian Zhou, Chiu Chi-Kui, Yeh Zhi-Ting
Project LocationUnit 2, Block 2&3, 123 Xinye Rd, Shanghai, China
ClientCONCEPTS INTERNATIONAL
CreditsPhoto by: Qingshan Wu
Prize(s)Silver in Architecture Categories / Retails, Shops, Department stores, Mall
Project LinkView
Entry Description

dongqi Architects designed CONCEPTS International’s 1st store in China by dividing the original space into two interiors with distinguishable vibes, a solution to fulfil the retailer’s diverse operational needs. The front space maintains the cozy ambiance of the original century-old Shikumen style of buildings in old Shanghai – ideal for reception, product shows and events. The back space for retail sales is deliberately blocked from the main path to create a sense of mystery. Unlike the front, this area is built with anodic aluminum oxide to create a contemporary intervention.