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Mr.Pops Ice Cream I Brand Identity

CompanySamosoboy Branding Buro
Lead DesignersOleksandr Sydorenko
Design TeamOleksandr Sydorenko, Andrey Selimov
ClientMr.Pops Ice Cream
Prize(s)Gold in Print / Corporate Identity
Project LinkView
Entry Description

Mr.Pops is the most famous brand of popsicle ice cream in Ukraine.

The client team approached us to develop an identity for the new brand.

As part of our cooperation, we have developed all the carriers of corporate identity, as well as several types of packaging.
Gift wrapping for 20 pieces of ice cream and a small package for dessert brownie.


The design of the package is based on a pattern of brand identity, which graphically emphasizes the shape of the package itself and its main elements.