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Lead DesignersJames Melia
Design TeamGreg Furniaux, Pierre Sorgniard
Project LocationLondon
CreditsPhoto Credit: Veega Photography
Prize(s)Silver in Design For Society / Design for Sustainability, Gold in Design For Society / Eco-Sustainable Design
Project LinkView
Entry Description

Fussy is the worlds first; 100% recyclable, 100% natural, refillable deodorant with bio-degradable refills. When designing the deodorant; we decided to start from scratch, to lean into the restrictions and re-ask some fundamental questions that would allow us to reimagine the product completely. And so, we right back to the drawing board. The result is a deodorant casing, containing natural ingredients; inspired by natural forms. Like the humble pebble; we designed the housing to appear as though it has been worn away over time. Which, in turn, emphasises the purpose of the product; longevity.


Blond is an award-winning, London based, creative studio that believes in conscious design. Our skills include; industrial design, graphics, branding, UX and UI, packaging and visualisation (CGI).