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Le Cuvier

CompanyWeb & Wolf
Lead DesignersLindsay Masten
Design TeamKimberly Webster, Ryan Lopez
ClientLe Cuvier Winery
CreditsPhotos by Fiona Carlsen
Prize(s)Silver in Multimedia / Brand Identity
Entry Description

Le Cuvier is a luxury winery in Paso Robles, California, with a 30-plus year history. We updated all elements of their brand to reflect their unique voice and artistry while taking care to keep them recognizable to their existing customers. By retaining key aesthetics and blending them with new, sumptuous tactile details, we called to new customers without alienating existing ones. The focus on crafting a bespoke customer experience from hand-lettered logo, to package, to copywriting, to digital, resonated. Since the brand redesign, Le Cuvier's popularity has grown steadily and significantly.