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Look of the City 2011 - Torino

Lead Designers
ClientIco Migliore
Prize(s)Bronze in Architecture Categories / Urban Design
Entry Description

Italo Lupi, Ico Migliore, Mara Servetto, together conceived a new communication graphic design and a specific urban dress for the Look of the City 2011 of Torino and Venaria Reale on the occasion of the 150th anniversary of the Italian unification.
The project spread to the Officine Grandi Riparazioni where they developed the graphic project in addition to the signage exposition elements. The bright installation of white, red and green light on the Mole Antonelliana becomes a strong resumptive symbol of the nine-month celebrations.