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GUI Design for Bosch Car Dashboard

Lead Designers
Prize(s)Silver in Multimedia / Interface Design
Project LinkView
Entry Description

Dongdao was commissioned by BOSCH Germany to create a futuristic GUI design for its car dashboard 5-10 years from now. It was firstly shown in China’s biggest car expo: “Auto China 2012”, held in Beijing in late April. Our inspiration comes from the Asian cultural elements: Bagua & Wuxing. We also incorporate the concept of “time & space” with those elements so that the design looks modern and fresh to Chinese audience. Based on the 6 key messages which concern Chinese car users most from our research, the GUI design enables the car users to customize their in-car experience according to their needs by interacting with the instrument. Ultimately, the task is to do a vision for future car interiors that will soon give people a vastly different view of the futuristic dashboard, as well as experience of it.


Founded in 1997 and with the belief of "Focus.Insight", Dongdao is China's largest brand consulting company and the constructor of comprehensive brand system. Dongdao has branches in Shanghai, Guangzhou, Hangzhou, Yunnan and Shandong, also agencies in Milan, Munich and Manheim.
Fabian ever studied Political Science at renowned University of California Berkeley in the United States, worked at Press & Public Affairs Office of the European Union office in Washington D.C., and Los Angeles Superior Court

Other Awards and Prizes

Since 2013, Dongdao has won 20 Good Design Australia awards, 48 Good Design Chicago awards, 13 Reddot awards, 9 Design for Asia awards, 23 German Design Awards, 23 Golden pin Design Awards, 26 iF awards, 44 A'Design Award & Competition, and 21 IDA awards.