The new brand direction centers around the concept of a square. A captivating repeat pattern to foster exploration and inspire diverse interpretations, connecting the farm to the table. This approach combines illustrations and photography to create a harmonious visual experience. The organic color palette utilized throughout the rebrand reinforces Greenwise's core values of growth, energy, and well-being. Every touchpoint was thoughtfully considered during the process, ensuring a cohesive framework that extends from the store signage and the shopping experience to the delivery of goods.