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Movacademy Branding

UniversityMaryland Institute College of Art
Lead DesignersXinmeng Yu
Prize(s)Honorable Mention in / Brand Identity
Project LinkView
Entry Description

A branding project for a virtual art school that teaches motion skills through an immersive world of moving elements. Through 3 main departments: physics, narrative, and philosophy, which I referred to by 3 basic geometric shapes, the journey focuses on the science of motion, storytelling, and the meditational power of motion. The goal of this project is to introduce the agendas of this conceptual school by building the visual model and creating an information system to communicate the idea in the best way possible.