After ten years, Dona Vitamina was living a need to change its branding language, preserving its original essence of humor and reinforcing the genesis of female empowerment present since the begin.
Laika created a series of narratives with women, other Donas Vitaminas, which contemplate other ethnicities and feminine manners. However, always maintaining the disruptive essence of the brand – the logotype is a Victorian lady sipping a juice and cross-eyed. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building.
2004, "7th Brazil Graphic Design Biennial", Sao Paulo/Brazil, Selected.
2006, "8th Brazil Graphic Design Biennial", Sao Paulo/Brazil, Selected.
2008, "USP Corporate Communication Award", Brazil, Sao Paulo/Brazil, Winner.
2019, "A' Design Award Winner for Graphics and Visual Communication Design Category", Braspag Payment Technology Company Branding, Como/Italy.
2019, "A' Design Award Winner for Print and Published Media Design Category", White Paper Abraidi Book, Como/Italy.
2019, "Bronze A' Design Award Winner for Packaging Design Category", La Bombe Packaging of Éclair, Como/Italy.
2019, "Bronze A' Design Award Winner for Packaging Design Category", Riba Leve Light Beer Label, Como/Italy.
2019, "13th Brazil Graphic Design Biennial", Sao Paulo/Brazil, Selected.
2019, "Honorable Mention IDA International Design Awards Winner for Print Editorial Category", Dorina Nowill Annual Report, Los Angeles/USA.
2019, "Honorable Mention IDA International Design Awards Winner for Print Annual Reports Category", Dorina Nowill Annual Report, Los Angeles/USA.
2019, "Bronze IDA International Design Awards Winner for Print Editorial Category", Justine Book, Los Angeles/USA.
2020, "LICC London International Creation Competition 2019", Honorable Mention in Illustration Graphic Design, Superlimão Brand, London.
2020, "LICC London International Creation Competition 2019", Shortlist and Honorable Mention in Illustration Graphic Design, La Bombe Packaging, London.
2020, "Bronze A' Design Award Winner for Graphics and Visual Communication Design Category, Superlimão Brand Identity, Como/Italy.
2020, "Silver A' Design Award Winner for Print and Published Media Design Category", Dorina Nowill Annual Report, Como/Italy.
2020, "iF Design Awards Winner 2020 for Annual Report", Dorina Nowill Annual Report, Germany.
2020, "Bronze IDA International Design Awards Winner Print-Logos, Trademarks and Symbols", U!mano Brand, Los Angeles/USA.