The project consists of creating a bar brand for pinball's fan. The essence of the brand is a revival of the 80’s, from which pinball machines are an icon. The name Bário – the chemical element – appears as a catalyst, incorporating the New Wave aesthetic, materialized in street posters, pixel art.
The language project is composed of its own typography (Space In Vader), illustrations and humorous phrases, combined with a citrus color palette, vibrant and loaded with neon, integrated into the architecture, to create the almost stroboscopic atmosphere of Bário.
Laika is a design studio in a small tree-lined village in São Paulo. Just like the space travel female dog that gave its name to the Laika office, it's a way of looking at the same object from a different point of view. Since 2001, Laika has been traveling through the most diverse design modalities, always beginning from a method that starts from semiology and discourse analysis, for brand building.
2004, "7th Brazil Graphic Design Biennial", Sao Paulo/Brazil, Selected.
2006, "8th Brazil Graphic Design Biennial", Sao Paulo/Brazil, Selected.
2008, "USP Corporate Communication Award", Brazil, Sao Paulo/Brazil, Winner.
2019, "A' Design Award Winner for Graphics and Visual Communication Design Category", Braspag Payment Technology Company Branding, Como/Italy.
2019, "A' Design Award Winner for Print and Published Media Design Category", White Paper Abraidi Book, Como/Italy.
2019, "Bronze A' Design Award Winner for Packaging Design Category", La Bombe Packaging of Éclair, Como/Italy.
2019, "Bronze A' Design Award Winner for Packaging Design Category", Riba Leve Light Beer Label, Como/Italy.
2019, "13th Brazil Graphic Design Biennial", Sao Paulo/Brazil, Selected.
2019, "Honorable Mention IDA International Design Awards Winner for Print Editorial Category", Dorina Nowill Annual Report, Los Angeles/USA.
2019, "Honorable Mention IDA International Design Awards Winner for Print Annual Reports Category", Dorina Nowill Annual Report, Los Angeles/USA.
2019, "Bronze IDA International Design Awards Winner for Print Editorial Category", Justine Book, Los Angeles/USA.
2020, "LICC London International Creation Competition 2019", Honorable Mention in Illustration Graphic Design, Superlimão Brand, London.
2020, "LICC London International Creation Competition 2019", Shortlist and Honorable Mention in Illustration Graphic Design, La Bombe Packaging, London.
2020, "Bronze A' Design Award Winner for Graphics and Visual Communication Design Category, Superlimão Brand Identity, Como/Italy.
2020, "Silver A' Design Award Winner for Print and Published Media Design Category", Dorina Nowill Annual Report, Como/Italy.
2020, "iF Design Awards Winner 2020 for Annual Report", Dorina Nowill Annual Report, Germany.
2020, "Bronze IDA International Design Awards Winner Print-Logos, Trademarks and Symbols", U!mano Brand, Los Angeles/USA.