China Eastern visual identity was designed in the 1980s, when it was founded. The original logo has a very good meaning of swallows, sunrise and so on. But the logo of the last century is outdated and tough. Unfortunately China eastern had an air crash last year. It is very regrettable, but it is the time to take on a new look and show the new China Eastern Airlines.
The new logo design uses the original elements on the basis of a more modern, more lively, suitable for a new generation of colors and shapes. Tilting up 15 degrees, which is the Angle of the plane when it takes off.
Hello, my name is Jingchuan. I graduated from Beijing Normal University. I used to work as a visual designer in Tencent. Now I come to the United States to study at SCAD. Trying to understand the difference between eastern and western design culture and break through myself.