Alaska's uniform priority was clear: reflect their West Coast vibe, company pride, and employee needs. Luly’s process started with connecting to the DNA of the brand. With help from thousands of employees along the way, Luly reviewed surveys, held focus groups and visited work sites to better understand the team's needs and wants in their workwear. It’s this deep connection that set her apart from conventional uniform providers. She focused on modern approachability and embraced comfort and usability. the resulting collection represents the company heritage and Yang’s core values.
Luly Yang is an internationally recognized Seattle-based fashion designer and creative director who seeks to elevate the human experience through innovative designs.
This mission flows through a dynamic portfolio of multifaceted operations that include Luly Yang Couture, her award-winning fashion house founded in 2000, that specializes in couture red carpet evening wear, bridal, and bespoke suiting; the Luly Yang Design Group that designs and manufactures custom corporate uniforms; and specialty lines featuring luxe accessories and ready-to-wear separates.