We created a New Year's greeting card for BYTHREE inc. which is sent to clients and partner companies.
The motif of the design is paper sumo wrestling. Paper sumo wrestling is a traditional Japanese toy in which a paper doll imitating a sumo wrestler is placed on a paper sumo ring and compete by moving with vibration.
With this New Year's greeting card, you can play with 12 animals and 1 huge sumo wrestler that total is 13 wrestlers. 12 animals represent Chinese zodiac. Chinese zodiac is a long-lived culture in Japan and each animal is assigned annually.
(Size:300mm×400mm×3mm)
・Selected for The 28th International Poster Biennale in Warsaw (2023)
・Received “Website of the day” at the CSS Design Awards (2022)
・Received “FWA of the Day” at FWA (2022)
・Received Gold and Silver in the Indigo Design Award 2022
・Received the ASIA DESIGN PRIZE 2022
・Received International Design Award 2020