Samena Club needed to create a tone for their new membership campaign that would match the vision of the club's next season. With the goal of reaching a diverse demographic, we leveraged simple elements like monochromatic photography, elegant and contemporary typography, and liberal use of white space. Punching through the delicately balanced design, we moved Samena's orange accent color center stage in our headline copy. Finally, we rooted the campaign vibe in a light, satin, powdered color palette, using contrasting blue and warm tones derived from Samena's campus pools and outdoor spaces.
With a 10+ year career working at the intersection of art, commerce, and technology, I work with companies, clients, and colleagues to create purpose-driven, human-centered, commercially successful, and socially impactful products, services, and experiences.
I help brands understand and articulate their belief systems, serve their communities, and increase market share by designing and co-creating media ecosystems based on rigorous research, testing, and analysis. I create collaborative, innovative teams of writers, designers, engineers, and artists that create engaging, meaningful creative.
Muse Creative Award