Allay

The logo system was created for Allay, a Hawaiian resort and spa. The mark was developed from the Plumeria flower that is commonly used to make the traditional lei wreaths given to tourists upon arrival. Incorporating patterns and photography to construct the logo, allowed a fresh and contemporary brand to emerge. Aside from the mark itself, the logo?s concept was developed in such a way that the photograph can be switched out for the resort?s wayfinding and to represent the hotel?s different accommodations. The photographic element provides the logo system flexibility for creating promotions and easily expandable should the resort develop.

School: The State University of New York at New Paltz
Instructor: Giorgio Baravalle

Jonathan Pfeiffer received his BFA in graphic design from the State University of New York at New Paltz in 2008. Since graduating he has been a designer for de.MO (Design Method of Operation) in Millbrook, New York under the art direction of Giorgio Baravalle. Recently he presented his writing and design on kinetic typography in Boston at the AIGA Massaging Media 2 Conference.

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