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Long Beach: Know More Campaign, | International Design Awards Winners
Long Beach: Know More Campaign, | International Design Awards Winners
Long Beach: Know More Campaign, | International Design Awards Winners
Long Beach: Know More Campaign, | International Design Awards Winners
Long Beach: Know More Campaign, | International Design Awards Winners
Long Beach: Know More Campaign, | International Design Awards Winners
Long Beach: Know More Campaign, | International Design Awards Winners

Long Beach: Know More Campaign

Lead DesignersDesign Team
Design TeamStephanie Torres, Serda Ursan, Sam Yen, Rachel Cho, Anna Meddaugh
Prize(s)Gold in Multimedia / Online Advertising Design
Entry Description

"Long Beach: Know More" is a comprehensive transmedia awareness campaign centered around safe sex practices for the City of Long Beach, California, which has seen a dramatic increase in the rates of sexually transmitted diseases during the past two years. The multi-platform safe sex awareness campaign uses alternative cultural narratives, immersive experiences and interactions with the Long Beach community, as the basis of a strong set of communication tools targeting at-risk residents to educate them about safe sex practices and local health resources.