Taste in books is a silent and independent second-hand bookshop which opened in the noisy modern city. The brand tries to reveal, reintroduce and re-image the emotional connection of second books and people silently. Taste in books create a contact to memory, emotion and history. The brand also hopes the wonderful memories can be recalled. The second-hand books, music and coffee are all covered in this multi-sensory experiential space. We believe the brand can let different people who come from various culture and countries meet at one moment.