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More than two years ago, Signify Design put together a team of experts with the intention of exploring how the Chinese culture has shaped the people’s lighting needs and choices. They assigned BEAMY to collate their newfound observations and knowledge into a white paper, using lighting as the common language for Chinese community. The White Paper was released together with the Philips Lighting’s name change to Signify. As a groundbreaking white paper for lighting culture in Chinese community, it is regarded with great favor and affection by this global company and the industry.