IDA 2024 NOW OPEN -- Final Deadline November 30, 2024
The brand Artemide asked us to create a video mapping show during the Milano Design Week, with the purpose of telling the world of outdoor lighting of the brand. The approach of the exhibition was based on sustainable innovation approach. We rethinked the whole environment in terms of energy ecosystem, in order to tell not just the product but also the imaginary and vision of Artemide.
We created a visual story about Artemide’s idea of light, through video projection and display surface project, but also through an immersive and dreamlike video mapping on trees.