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Rebranding Gojek

CompanyGojek Creative Design Team

Lead DesignersJojo Maria George

Design TeamFran, Hardik, Susan, Hashir, Brunda, Madhumay, Soniya, Garyanes, Fatema, Artisa, Benson, Walid

ClientGojek (In-house)

Prize(s)Silver in Print / Corporate Identity

Project LinkView

Entry Description

Back in 2010, Gojek started with 20 drivers, 3 services, and 1 call centre. The old classic logo represented our motorcycle taxis, also called Ojek in Indonesia.

Today, Gojek is many things to many people, with 30+ products across 6 categories and 4 countries.

But then, as we grew in scale, so did our design challenges. It was difficult to identify one product from the other or recognize them all as one, under Gojek.

We crafted a cohesive, holistic brand system to make Gojek instantly recognizable, unique, and scalable.
And also ended up writing The Gojek Brand Book.