R3: The End Poster

R3 is a creative think tank, joined by educators and graphic designers. Our purpose is to promote sustainable design by examining product lifecycles. The result is this poster campaign to build awareness around our consumption and waste disposal habits. The title "The End" questions what is the beginning and end of a product lifecycle.

Tom Sieu is a San Francisco-based Design Director and Educator. He has partnered with a diverse range of clients including Amnesty International, Nike, Palm, PBS, Sephora and Visa. These experiences has taught him the value of bridging the gap between commerce and social responsibility through design. His passion lies in partnering with clients to produce design solutions that can be emotional, yet solve a real problem or create social change.

Tom is also the founder of R3 Lab, a design collective of fresh minds focusing on sustainable best practices. He lectures part-time at the Academy of Art University, where he and his graphic design students learn to use design as a tool for change.

Tom¹s work with R3 Lab has earned recognition from organizations such as The Earth Awards, Design Ignites Change, Communication Arts, I.D. Magazine, Compost Modern, AIGA Cause/Affect and AIGA (Re)design Awards.